Getting Started On Your First Pay per Click Campaign
If this is the first time that you are developing a pay per click campaign, the work involved can be a little overwhelming. There are some things that can cause you some nervous moments when you consider the risks that you are taking. Even for those who have had bad experiences with this type of work, there is a great eight step method that you can use to create a great and successful pay per click campaign.
The first thing that you will have to do is select a good market. There are some very popular affiliate program sites like ClickBank and Commission Junction where you can find a good product to promote. You want to select a market that has a lot of competition because that means there is money to be made in the niche.
The next thing that you should do is develop the keywords that you will use in your approach. Once you have the market selected, you must determine the search terms that will be used by visitors to find more information on the topic.
Put those keywords into a list and use the free tool that is offered by Wordtracker. Take the lists of keywords that you have gathered from Wordtracker and put them through the software from Good Keywords V2. This will help you eliminate any duplicates. This is the final list of keywords that you will use later in your campaign.
Now you will have to determine the products that you would want to promote. Use the original keywords that you came up with in the beginning and use the software that is offered with Spyfu.com and find out the ads that are generated from those words. This will show you the products that are promoted the most often.
Once you have selected the affiliate program that you will be promoting, take a look at the way that others are promoting the product. Are they taking their visitors to the products site directly or are they taking them to a review page? Try to find a way that will make you different than all of these campaigns.
Take the list of keywords that you have come up with and break it down into related keyword lists. These lists will be entered into your Google Adwords account.
Open up your Google Adwords account and determine the amount of money that you are willing to spend per day on your campaign.
After a week has passed, run a query report on Google Adwords to determine the keywords that have been used to get to your ad. This will help you to choose the words that are working the best to get people to your ad.
This is a good way to begin your Adwords campaign. Go back to these steps again and again to create a new campaign.
