Keyword Research: Use Your Instincts!
Many people say that keyword research is one of the most important parts of your successful website, but what they may not tell you is that your instincts can give you some of the best keywords that you will use in your Internet marketing plan.
When you are researching the keywords for your website, it is important that you use some common sense along with research techniques. You can simply think about the market that you are entering into and think about all of the keywords that you would use to find information about that market. Try the keywords that you come up with in Google and see what comes up.
For example, if you are considering getting into the paid surveys arena, you might think about paid surveys, paid survey and online paid survey as some of the keywords that would bring you to a site like yours. You can do this for any market that you are entering into. The most obvious keywords are the ones that most people will use to find the sites that they are interested in within that market. When you use this as a part of your keyword research, you will be using your own instincts to find the right keywords for your site.
When you start off your research with the variety of tools that are available for researching a keyword, you can become a little overwhelmed with all of the results that you get. Use the keywords that enter your mind first and then move on to the research tools.
Now you will have to determine if the market that you have chosen is a good one to get into. One of the methods that you can use to determine this information is to go to Spyfu.com. Put the term that you will be using and it will list all of the pay per click ads that are on Google. When you click on these links you will be able to find the products and services that they are promoting.
When you see that there are a number of affiliates that are promoting the paid survey sites and programs, you will know that it is a good market to enter into. If others are making money from these ads and sites, you can too.
You can further test your instincts by going to a website like http://freekeywords.wordtracker.com and find out the results of your instinctive keywords. When you see that your keywords rank in the top, you will see that your instincts were correct.
You can use the Wordtracker software to further confirm your instincts. Take a look at where your keywords rank in the listing of all the different keywords for that market. Do yours come out in the top.
As you can see, you can use your own instincts to conduct your keyword research and save yourself a great deal of time.
